The World's Most Useful Vehicle:
Jeep Universal


Brochure Photo

Willys Motors "Form No. 600-08" was an advertising brochure for the Jeep Model CJ-3B, printed in the late-1950s and early-1960s. The centerpiece of the folder was this classic retouched factory photo, tinted a color closer to "Peacock Blue" than to any green paint actually used on the CJ-3B. There was also a Transport Yellow version of the brochure (130K JPEG).

Folding brochureThe interior of the brochure also included a brief description and illustration of the Hurricane engine (50K JPEG), as well as a drawing of the full line of Jeeps (see below).

The other side of the folder featured a summary of CJ-3B specifications, plus a side view drawing of the CJ-3B (15K GIF) and six small photos (70K GIF) showing Jeeps at work and play, two of which are actually CJ-3As, and two of which have halfcabs(60K JPEG).

Jeep lineup

This publication was replaced with an all-new folding brochure in 1962. The new brochure included drawings of the Wagoneer station wagon and Gladiator truck introduced that year.

Thanks to Steve Chabot for the orange brochure. -- Derek Redmond

Also on CJ3B.info, see more CJ-3B Advertising and Literature.

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Last updated 5 August 1998 by Derek Redmond redmond@cj3b.info
All content not credited and previously copyright, is copyright Derek Redmond